By- Vansh Mittal

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Vansh Mittal


Understanding The Impacts Of Social Media: Pros and Cons


Social Media has changed our lives tremendously. Social Media is an online platform where people, through social media a person is able to stay is touch with their friends and establish new connections. It fulfils the social needs of people by providing people a means to communicate with one-another, moreover it has become a means to share and to shape politics, world, business, cultures and innovation.

Impact of social media on politics- A study shows that one of every five adult person in U.S. gets their news from social media, however it is also proved that the political news obtained from social media is far more less authentic and less informed than that of other media. Moreover it has enabled people from all across the world to get more information about a political campaign because of its increased and important role in electoral politics.Because social media allows people to communicate more freely, they are helping to create surprisingly influential social organisations among once-marginalised groups.

The Impact of Social Media on Society-  Because social networks feed off interactions among people, they become more powerful as they grow. Thanks to the internet, each person with marginal views can see that he’s not alone. And when these people find one another via social media, they can do things — create memes, publications, and entire online worlds that bolster their worldview, and then break into the mainstream.

Flipside- Earlier when there was no social media people would meet to support a cause, they would invest their time, efforts and money to that cause however in today's world people fulfil their social obligation just by hitting the like buttons on their mobile screens and opting out of the financial options.

The Impact of Social Media on Commerce- Social media has supported commerce to a great extent, large private companies like Amazon, Flipkart, Nike, etc. posts their advertisements in those websites and increase their business. It also gives boost to small businesses since it provides them with a larger customer audience and greater opportunities.Businesses have realized they can use social media to generate insights, stimulate demand, and create targeted product offerings. These functions are important in traditional brick-and-motor businesses and, obviously, in the world of e-commerce.

Many studies suggest implementing social networks within the workplace can strengthen knowledge sharing. The result is to improve project management activities and enable the spread of specialized knowledge. Fully implementing social technologies in the workplace removes boundaries, eliminates silos, and can raise interaction and help create more highly skilled and knowledgeable workers.

Flipside- When products attract a lot of shares, it can reinforce sales. But when the reverse is true, customers begin to distrust the product and the company, moreover there are many fraud companies which uses these facilities and con people to get money from them.

Impact of social media on the world of work- Social media has impacted the work area tremendously, various job placement agencies like Linkedln have been established which help a person to get his desirable job and provides him with a lot of choices to choose from.Nineteen percent of hiring managers make their hiring decisions based on information found on social media. Blogs, wikis, LinkedIn, Twitter, Facebook, and podcasts are now common tools for learning in many educational institutions which help the candidates to get more skilful and develop expertise in their respective fields. Social media has contributed to the increase in long-distance online learning.

Challenges of social media-


Teenagers need to fit in, to be popular, and to outdo others. This process was challenging long before the advent of social media. Add Facebook, Twitter, Snapchat, and Instagram into the mix, and you suddenly have teenagers subjected to feeling pressure to grow up too fast in an online world.Teenagers can misuse social media platforms to spread rumors, share videos aimed at destroying reputations, and to blackmail others.

Lack of Privacy

Stalking, identity theft, personal attacks, and misuse of information are some of the threats faced by social media users. Most of the time, the users themselves are to blame as they share content that should not be in the public eye.

Unfortunately, by the time private content is deleted, it’s usually too late. and the content can cause problems in people’s personal and professional lives.

Ultimately, sharing is about getting people to see and respond to content. As long as the content is still relevant and the need for information still exists, it’s always worthwhile for any organization to use social media to keep publishing.

While the world would be a much slower place without social media, it’s caused harm as well as good. However, the positive impact of social media is astronomical and far surpasses the ills associated with sharing.

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